4 Reasons Why Your Business Should Use Google Ads

Google launched their online advertising platform almost 18 years ago and has become one of the best means to advertise your business online.

The platform is a pay-per-click (PPC) model meaning you only pay when a customer clicks on your ad, making it a great marketing strategy for any business.

Here are some reasons why your business should use Google Ads:

Reach an enormous amount of customers

Google holds 90% of the search market and processes over 3.5 billion searches a day. This gives your business an enormous opportunity to build brand awareness, recognition and reach new customers.

Target the right people

Targeting options such as demographics, location, device and keywords offer powerful options so you can reach the right audience and make the most of your advertising budget.

Advertise on your budget

Comprehensive budgeting options allows to spend whatever you can afford, whether it's R10 or R1000. You have the flexibility to focus on a strategy that works for you such as clicks to your website or building brand awareness.

Informative reporting

Google provides simple insights into your advertising campaign that can be easily customized to your needs. You can keep track of how many views your ads received, clicks, average cost per click and which keywords were the most effective.

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